“”You don’t build a business, you build people and then people build the business”- Zig Ziglar
In today’s environment of increasing competition and consumer awareness, it is said that “Customers may forget what you said but they’ll never forget how you made them feel.” As the choices available are increasing and customer is becoming more aware, the challenges before the marketing executives are also increasing. To serve the customer in a better way, it is foremost that the customer is understood better. The combination of above factors has given rise to the practice of ‘Customer Relationship Management’.
Customer Relationship Management is a managerial philosophy that seeks to build long term relationships with customers. Customer relationship management is a continuous process whose principal tool is communication. CRM can be defined as “the development and maintenance of mutually beneficial long-term relationships with strategically significant customers”
Our finishing school program encompasses a wide range of skills that are integral part of customer relationship management.